SEO/SEM Specialist
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Job Description
SEO/SEM Specialist managing digital marketing campaigns, social media, and market research for home care training industry. Requires marketing experience and analytical skills.
Responsibilities:
- Digital Strategy: Manage and enhance digital presence through marketing campaigns and social media platforms.
- Paid Advertising: Create, manage, and track PPC and paid ad campaigns across Google and other search engines.
- Content Creation: Generate digital content, posts, and ads for social media platforms.
- Analytics & SEO: Measure and analyze SEO performance, campaign results, and develop marketing metrics.
- Direct Marketing: Execute campaigns via email, LinkedIn, and other digital channels.
- Market Research: Conduct research and compile insights to define optimal target audiences.
- Reputation Management: Monitor, review, and respond to online customer reviews.
Requirements:
- Degree: Bachelor’s degree in Marketing or a related field.
- Experience: 3–5 years as a Marketing Coordinator or in related marketing roles.
- Leadership: Experience in leading teams is a plus ("nice to have").
- Core Knowledge: Strong understanding of digital marketing strategies and campaign management.
- Software & Tools -Design: Adobe Creative Suite & Canva.
- Web & Analytics: WordPress & Google Analytics.
- Operations: Email Marketing platforms & Microsoft 365.
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