SEO Specialist
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Job Description
SEO Specialist at C2 Essentials focusing on organic growth, optimizing user experience, and staying updated with SEO trends. Driving website traffic and improving search engine visibility to enhance digital presence.
Responsibilities:
- Develop, implement, and manage SEO strategies to boost organic rankings and website traffic
- Conduct keyword research, site audits, competitor analysis, and backlink evaluations
- Optimize on-page elements including metadata, headings, internal linking, and content structure
- Collaborate with content, design, and development teams to ensure SEO best practices are applied
- Monitor performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz
- Track, report, and analyze SEO performance metrics, providing actionable insights
- Identify growth opportunities through content optimization, technical improvements, and link-building strategies
- Manage technical SEO aspects, including crawlability, indexation, and site speed improvements
- Support paid media and broader digital marketing campaigns with SEO insights when needed
Requirements:
- 3–5 years of experience as SEO Specialist
- Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz
- Strong knowledge of SEO best practices
- Experience in optimizing on-page elements including metadata, headings, internal linking, and content structure
- Ability to conduct keyword research, site audits, competitor analysis, and backlink evaluations
- Good collaboration skills with content, design, and development teams
- Stay updated on algorithm changes and industry trends
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