Social and Brand Content Associate
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Job Description
Social and Brand Content Associate at Twin Health responsible for creating engaging content and managing social media channels. Collaborating with Creative and Community teams to enhance brand visibility.
Responsibilities:
- Manage Twin’s organic social channels (Instagram, Facebook, LinkedIn, TikTok, YouTube)
- Propose monthly post ideas and themes for review and approval
- Build and maintain a monthly social content calendar
- Write, schedule, and publish posts every week
- Keep the voice of the brand clear, friendly, and consistent
- Write content for the company
- Social captions, graphic copy, and short-form content
- Emails, newsletters, and other campaign materials as needed
- Blog posts, webinars, or simple scripts as needed
- Stories that make the brand feel human and helpful
- Internal and external brand messaging and guidelines
- Leverage AI to accelerate production and sharpen strategy
- Work with the Creative and Content teams
- Turn creative ideas into captions, scripts, and social posts
- Help prepare content for TikTok, Reels, Shorts, LinkedIn, and more
- Coordinate with designers, video editors, and partners to prepare assets
- Engage with the larger social media community
- Monitor social channels and competitors daily
- Monitor social channels and competitors daily
- Escalate and respond to comments and DMs with the appropriate internal teams
- Track common questions and themes to help inform future content
- Other duties as assigned
Requirements:
- 3+ years of experience in social media content writing and production
- Experience managing or supporting brand social media accounts
- Health and wellness experience preferred
- Bonus points if you have familiarity with basic video editing tools and are comfortable filming simple, lo-fi video clips
- You are comfortable using AI tools to enhance content while applying a critical, editorial lens to ensure quality, accuracy, and brand alignment
- You are a strong writer who enjoys working across formats
- You’re passionate about social media and understand how people engage with brands
- You deeply care about people and have a human-first mindset
- You are interested in metabolic health and willing to learn clinical and technical concepts
Benefits:
- A competitive compensation package in line with leading technology companies
- A remote and accomplished global team
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
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