Social and Influencer Strategy Intern
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Job Description
Social Media Intern for Directive, a B2B performance marketing agency. Create engaging content across platforms and contribute to building an authentic social presence.
Responsibilities:
- Plan, create, and publish scroll-stopping content across TikTok, LinkedIn, Instagram, X, YouTube, and Facebook that sparks conversation and drives engagement
- Create social-first assets that support Directive blogs, marketing trends, original insights, and data-backed statistics
- Develop strong hooks, captions, and short-form copy that make people stop scrolling and start engaging
- Identify emerging platform and content trends early, then translate them into timely, high-performing social content
- Actively engage with our community by responding to comments, participating in trending conversations, and showing up authentically across platforms
- Collaborate closely with the marketing team to align social content with campaigns, blog launches, and broader brand initiatives
- Support content marketing efforts by assisting with blog promotion, content repurposing, and light blog updates
- Analyze performance metrics and share insights to improve reach, engagement, and content effectiveness
- Brainstorm and execute creative concepts, from Reels and short-form video to memes, threads, and visual storytelling
- Occasionally assist with website and blog-related updates to expand your full-funnel marketing experience
- Gain hands-on experience seeing how social and content marketing drive real business impact within a fast-moving B2B marketing team
Requirements:
- Currently a junior or senior pursuing a degree in Marketing, Communications, Journalism, or a related field (or a recent grad ready to make waves)
- Active social presence on at least two platforms (TikTok, Instagram, Twitter, or LinkedIn), with a track record of creating original content that drives engagement
- Hands-on experience managing or creating content for at least two platforms listed
- Design experience using at least one major creative platform such as Canva, Adobe Creative Suite, or Figma to produce social and marketing assets
- Proven writing experience with the ability to craft clear, compelling copy with strong attention to voice, clarity, and audience intent
- Strong visual storytelling skills with an understanding of how design, motion, and copy work together to capture attention
- Genuine passion for marketing, content creation, and building brands that stand out
- Solid understanding of platform-specific trends, tone, and algorithms
- A curious, experiment-driven mindset with a willingness to test ideas, learn quickly, and iterate based on performance
- Bonus points for experience with tools like Later, Sprout, Hootsuite, or native platform analytics
- Extra credit if you’ve built a 20K+ following on TikTok or Instagram.
Benefits:
- Remote-first company
- Flexible work hours
- Professional development opportunities
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