Social Media – Community Lead
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Job Description
Social Media & Community Lead defining regional strategy and governance for community engagement. Collaborating with cross-functional teams to enhance brand trust within Bybit's digital landscape.
Responsibilities:
- Lead as Social Media & Community COE to the regional team, defining the regional strategy, governance, and operating framework across all social and community channels.
- Establish scalable frameworks, playbooks, and best practices that enable regional teams to execute consistent, high-quality social and community initiatives.
- Own the collection, consolidation, and analysis of community feedback, social listening, and customer sentiment, translating insights into actionable recommendations for business stakeholders.
- Build and strengthen brand trust by developing community engagement strategies and supporting reputation management initiatives across key markets.
- Partner with Product, Marketing, PR, Customer Experience, and Regional teams to ensure community insights are embedded into product launches, campaigns, and customer communications.
- Train and enable regional teams through coaching, knowledge sharing, toolkits, and campaign frameworks to improve execution quality and operational maturity.
- Define performance metrics and reporting frameworks to measure community health, engagement, sentiment, and social media effectiveness across regions.
- Continuously identify opportunities to optimise processes, tools, governance, and resource allocation between global and regional teams.
Requirements:
- 6+ years of experience in social media, community management, digital marketing, or brand strategy within a fast-paced, digital-first organisation.
- Proven experience leading regional or global social media and community functions across multiple markets.
- Strong understanding of social listening, community engagement, customer sentiment analysis, and online reputation management.
- Experience developing scalable frameworks, governance models, playbooks, and operational standards.
- Strong stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
- Excellent analytical, communication, and presentation skills, with the ability to translate community insights into business recommendations.
Benefits:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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