Social Media Lead, AI
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Job Description
Social Media Lead at Eigen Labs focusing on AI narratives and social presence. Leading content strategy, engagement, and influencer relations in the AI space.
Responsibilities:
- Own social strategy — define voice, content pillars, channels, cadence, and growth loops (reply strategy, quote-tweet patterns, meme language, distribution tactics)
- Amplify exec voices — draft and edit posts and threads for key spokespeople; develop distinct "voiceprints" per exec
- Rapid response + issues management — monitor AI narratives; respond quickly to FUD and misinformation; coordinate internally on sensitive topics
- Run narrative campaigns — execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
- Community engagement — be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
- Agentic content and AI tooling — stay on the leading edge of AI-native content formats; build and share playbooks for agentic content creation across X, TikTok, and Instagram; use the best AI tools to accelerate ideation, drafting, production and distribution; be the internal expert on what's emerging and how to use it
- Content production — write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
- Cross-functional coordination — align with comms, product, research, BD, and legal to ensure accuracy, timing, and risk control
- Analytics + iteration — track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
- Influencer and ecosystem relationships — identify, engage, and where appropriate, hire influencers and key voices to extend our reach
Requirements:
- AI-native with a track record of growing accounts — personal or brand — in the AI or tech space; you have a portfolio and we can see your work
- Elite copywriting: concise, witty, incisive — can do memes without being cringe; we're not embarrassed by how you write
- Strong instincts for timing, tone, and narrative — you understand the game and how to win it
- Deeper understanding of AI tools and agentic content workflows — you follow what ElevenLabs, Anthropic, and the best AI-native creators are doing and can apply those patterns to our channels
- Genuinely curious about agentic AI tools and actively using them to scale your own output
- Comfort with TikTok and Instagram in addition to X/Twitter
- Comfortable operating in ambiguity and moving fast with imperfect information
- Direct communicator who hates corporate speak
Benefits:
- Competitive salary and equity (tokens and options)
- Comprehensive insurance (medical/dental/vision)
- Stipend for your ideal remote set-up
- Flexible hours and a supportive remote environment
- Unlimited vacation: Take time when you need it (and we really mean it!)
- 401(k) retirement plan
- Monthly wellness benefit
- Yearly off-sites
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