Social Media Manager
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Job Description
Social Media Manager responsible for growing audience and managing content across platforms. Engaging with communities and analyzing performance metrics for brand representation.
Responsibilities:
- Build and manage a monthly content calendar across Instagram, TikTok, Facebook, YouTube Shorts, Google Business Profile, Nextdoor, and LinkedIn
- Align content with seasons, local events, and promotions
- Maintain consistent posting cadence across platforms
- Shoot, edit, and produce short-form videos, reels, before/after content, and photos
- Write compelling captions and ad copy that convert
- Design graphics using Canva Pro, Adobe Express, or similar tools
- Respond to comments, DMs, and reviews promptly and on-brand
- Engage with local Boston communities, creators, and businesses
- Track and report weekly performance and monthly strategy insights
- Monitor growth, engagement, reach, video views, and leads
- Use data to optimize and pivot content strategies
- Develop and maintain a consistent brand voice: approachable, hardworking, and Boston-proud
- Ensure all content and interactions reflect the brand
Requirements:
- 2+ years of social media management experience (brand, agency, or personal brand)
- Strong understanding of Instagram, TikTok, Facebook, and YouTube Shorts
- Proven track record of growing accounts organically
- Self-starter who can execute without daily oversight
- Excellent copywriting skills (captions, replies, ad copy)
- Creative thinker who can adapt ideas from other industries
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