Social Media Manager
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Job Description
Social Media Manager amplifying Alteryx’s AI-ready data and analytics platform through global social strategy. Leading content, campaigns, executive presence, and engagement across major social channels.
Responsibilities:
- Develop and execute a social media strategy supporting global business and communications objectives and Alteryx’s reputation in workflow automation and agentic analytics
- Set performance goals for follower growth, engagement, and share of voice across demand generation, brand, and thought leadership programs
- Propose and execute 2–3 social-first campaigns per year
- Maximize publicity and engagement around the McLaren Racing partnership through real-time and evergreen social content
- Make final decisions on content for corporate social channels based on audience and brand priorities
- Implement social-first programs and activations for priority events
- Curate content and manage editorial calendars, copywriting, creative development, campaigns, and announcements
- Apply AI tools and automations with appropriate human-in-the-loop checkpoints
- Monitor global social conversations concerning Alteryx and its affiliates, including escalation and customer service
- Support executives in shaping and maintaining their social media presences
- Lead social media best practices and company training administration
- Prioritize and manage requests for information, social amplification, and cross-functional support
- Monitor benchmark trends and audience preferences using owned-account data
- Manage unexpected communication challenges with judgment and professionalism
- Collaborate with executives, internal and agency partners, creative teams, and business stakeholders
Requirements:
- 5+ years in social media, digital media and/or external communications in the software industry, preferably for enterprise technology brands
- Experience working with global brand, communications, public relations, analyst relations, and social teams
- Experience contributing to a global communications strategy
- Deep knowledge of LinkedIn, X, Facebook, Reddit, YouTube, and Instagram
- Current experience developing social media strategy and content
- Experience managing publishing platforms such as Hootsuite
- Experience reporting social media performance, KPIs, and optimization to internal stakeholders
- Strong communication and presentation skills
- Experience presenting cohesive plans clearly and concisely to senior management
- Strong creative writing skills
- Understanding of the AI and analytics landscape
- Preferred degree in business, marketing, communications, or journalism
- Capacity to serve in compliance with U.S. export controls
Benefits:
- Target annual bonus of 15% of base salary, based on individual and company performance
- Monthly Connectivity Plus stipend of $150 to support remote work-related expenses
- Annual $200 home office reimbursement
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave
- Caregiver leave
- Flexible time off
- Mental health support
- Wellness reimbursement
- Career development and education assistance
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