Social Media Manager
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Job Description
Social Media Manager driving content strategy on TikTok and Instagram for Grifin. Engaging users and promoting app conversion through viral content and community interaction.
Responsibilities:
- Lead Grifin's content strategy and creation to grow awareness and app conversion through social media
- Manage day-to-day content creation, posting, and community engagement on TikTok and Instagram
- Spearhead content research, ideation, scripting, creation, and posting
- Show meaningful growth in content engagement including conversion, views, and non-follower reach
- Monitor & respond to comments and DMs to build brand trust and interest
- Define KPIs with Marketing Team to track organic performance across channels
- Keep a strong pulse on internet trends and maintain knowledge on finance industry conversations
Requirements:
- 1+ years of experience managing, growing, and creating content for app-specific brand accounts on TikTok and Instagram
- Bonus if you’ve managed YouTube and Facebook
- Proven track record of crafting several pieces of viral content (1M+ views)
- High energy, self-motivated, and eager to learn what customers need
- Love tracking performance data and managing tests
- Not precious with failing and willing to learn from testing
- Able to create compelling hooks and have a strong pulse on the latest trends
- Love engaging with people online through comments and DMs
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