Social Media Manager
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Job Description
Social Media Manager growing Tiny Health’s microbiome science brand across Instagram, TikTok, Pinterest, and LinkedIn. Building platform-native content, community engagement, creator partnerships, and measurable growth.
Responsibilities:
- Own Tiny Health’s social presence end to end across Instagram, TikTok, Pinterest, LinkedIn, and emerging channels
- Assign each platform a distinct role in the customer journey across awareness, consideration, and conversion
- Translate company priorities into platform-native content
- Identify emerging trends and ship platform-native content in real time
- Produce native content across priority channels and build a repeatable, scalable content engine
- Personally model fast, human, culturally aware real-time engagement
- Adapt messaging across audiences and platforms while maintaining a consistent brand voice
- Track engagement rate, follower growth, website sessions, and email signups sourced from social
- Interpret performance data, identify patterns, and run tests to improve results and connect work to business outcomes
- Manage community response times and proactively engage inbound and outbound
- Source creator and partner relationships that result in published content or amplification
- Collaborate with affiliate marketing, design, creators, and internal stakeholders on content and campaigns
- Establish new social channels and grow Tiny Health’s voice in microbiome education as the company expands into adult gut health and longevity
Requirements:
- 3–5+ years owning social media strategy and execution across multiple platforms
- Track record of measurable channel growth, including engagement rate, follower growth, website traffic, or social-attributed conversion
- Experience proactively building creator or influencer relationships through outbound engagement
- Strong analytical instincts and ability to interpret performance data, draw actionable insights, and run structured tests
- Excellent written communication and ability to adapt tone and messaging across audiences and platforms while maintaining a consistent brand voice
- Comfortable with real-time trend participation, community management, and live engagement without waiting on approvals
- Previous experience in a fast-paced startup environment
- Preferred: experience in DTC/e-commerce or consumer health and wellness
- Preferred: AI used as a core part of content and workflow processes
- Preferred: experience working remotely and proficiency in Slack
Benefits:
- Remote-first work arrangement
- Core hours from 9am–6pm CST, shiftable by up to two hours either way
- Fiercely protected flexibility
- Written-first communication using Slack
- Open sharing of numbers, misses, and feedback in real time
- Global/team collaboration and remote-work experience
- Opportunity to shape processes and build the social media practice
- Fast-growth startup environment
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