Social Media Partnerships Manager
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Job Description
Social media partnerships manager leading partner campaigns for Blood Cancer United, a blood-cancer mission organization. Driving audience engagement, fundraising visibility, and measurable social impact.
Responsibilities:
- Develop and execute social media strategies for national partnerships, sponsorship activations, corporate collaborations, and partner-focused campaigns
- Lead social media planning and activation across Facebook, Instagram, LinkedIn, TikTok, X, Threads, Bluesky, YouTube, and emerging platforms
- Develop social toolkits, messaging guidance, amplification strategies, content plans, activation calendars, campaign support materials, and channel-specific strategies
- Coordinate national and regional partnership activations, awareness initiatives, fundraising campaigns, and key organizational moments
- Ensure deliverables meet timelines, brand standards, quality expectations, and campaign goals
- Partner with Business Development and Healthcare Partnership Activation teams on partnership strategy, campaign development, and activation planning
- Align partnership activations with organizational goals, mission priorities, fundraising efforts, and revenue-generating initiatives
- Collaborate with Marketing, Mission, Development, Communications, Executive stakeholders, agency partners, and external organizations
- Use Sprout Social, platform analytics, social listening, and audience insights to measure performance and identify trends
- Develop recurring reports and dashboards with performance findings, recommendations, and optimization opportunities
- Monitor platform trends, emerging social behaviors, and discoverability opportunities
- Manage agency partners and external vendors
- Build relationships with corporate partners and key stakeholders
- Provide social media expertise, best practices, and strategic guidance to internal stakeholders
Requirements:
- 5+ years of social media, partnership marketing, digital marketing, communications, or audience engagement experience
- Experience supporting national partnerships, sponsorship activations, fundraising campaigns, corporate collaborations, or mission-driven initiatives
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or related field
- Strong experience working with agencies and cross-functional stakeholders
- Expertise across Facebook, Instagram, LinkedIn, TikTok, X, Threads, Bluesky, YouTube, and emerging social platforms
- Strong understanding of social media strategy, partnership marketing, audience engagement, and content development
- Experience utilizing analytics, social listening, and community insights
- Understanding of social search optimization, platform discoverability, keyword strategy, and content optimization techniques
- Experience with social media management platforms such as Sprout Social or similar tools
- Experience utilizing project management and collaboration platforms
- Familiarity with AI-powered tools and emerging technologies
- Ability to evaluate and adopt new technologies, platforms, and social media best practices
- Ability to create executive-ready reports, dashboards, and presentations
- Experience managing agencies and external stakeholders
- Strong project management, prioritization, and organizational skills
- Excellent written, verbal, presentation, and stakeholder management skills
- Ability to manage multiple campaigns and competing priorities in a fast-paced environment
- Strong collaboration skills and a mission-driven approach to storytelling and audience engagement
- Travel requirements: up to 10%, including support of live events and partnership activations
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Flexible spending accounts
- 403b retirement plan
- Generous paid time off
- Federal paid holidays
- Wellness program
- Employee assistance program
- Annual incentive plan
- Competitive benefits package
- Up to 10% travel support for live events and partnership activations
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