Subject Matter Expert, Marketing – Arabic Speaker
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Job Description
Marketing Subject Matter Expert specializing in Arabic for AI training and analytics. Collaborating on marketing strategies and AI model optimization.
Responsibilities:
- Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic.
- Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments).
- Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies).
- Map end-to-end marketing workflows into structured, AI-friendly formats.
- Identify key decision points, metrics, and dependencies in marketing processes.
- Evaluate AI outputs for relevance, creativity, tone, and brand compliance.
- Deliver structured feedback and define evaluation criteria to improve model performance.
- Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations.
Requirements:
- Advance skills in Arabic language.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
- 7–12 years of hands-on experience in marketing, with exposure to:
- Campaign strategy and execution (digital, social, performance, and/or brand marketing).
- Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.).
- Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.).
- Customer segmentation, journey mapping, and content strategy.
- Media planning, A/B testing, and ROI optimization.
- Proven ability to translate real-world marketing problems into structured data or process documentation.
- Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams.
- Experience collaborating cross-functionally with data science, product, or engineering teams.
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