Subject Matter Expert, Marketing – German Speaker
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Job Description
Marketing Subject Matter Expert needed for AI and analytics guidance in marketing. Seeking candidates with German fluency and extensive marketing experience for Generative AI projects.
Responsibilities:
- Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic
- Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments)
- Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies)
- Map end-to-end marketing workflows into structured, AI-friendly formats
- Identify key decision points, metrics, and dependencies in marketing processes
- Evaluate AI outputs for relevance, creativity, tone, and brand compliance
- Deliver structured feedback and define evaluation criteria to improve model performance
- Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations
Requirements:
- Advance skills in German language.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
- 7–12 years of hands-on experience in marketing, with exposure to: Campaign strategy and execution (digital, social, performance, and/or brand marketing, Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.), Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.), Customer segmentation, journey mapping, and content strategy, Media planning, A/B testing, and ROI optimization.
- Proven ability to translate real-world marketing problems into structured data or process documentation.
- Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams.
- Experience collaborating cross-functionally with data science, product, or engineering teams.
Benefits:
- Flexible work arrangements
- Professional development opportunities
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