SVP, Marketing
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Job Description
SVP of Marketing shaping company growth and brand presence with data-driven strategies at Hyperproof. Leading marketing efforts and collaboration across teams to ensure successful execution and alignment with business goals.
Responsibilities:
- Develop and execute a comprehensive, data-driven marketing strategy that aligns with organizational goals and drives growth across brand awareness, demand generation, and customer engagement.
- Establish and monitor KPIs to evaluate marketing performance and ROI, continuously refining strategies based on insights and analytics.
- Take ownership of marketing operations including systems, processes, and workflows to ensure operational excellence within the marketing function.
- Partner closely with the RevOps team to address bottlenecks and streamline operations to enable efficient collaboration across teams.
- Serve as the steward of the company’s brand, ensuring consistency, authenticity, and alignment with the company’s mission and values in every customer interaction.
- Define and refine messaging and positioning that resonates with target audiences, differentiates the brand, and reinforces our competitive edge.
- Drive end-to-end demand generation strategies that effectively convert prospects into loyal customers.
- Oversee integrated campaigns across multiple channels, including digital advertising, social media, email, and events, to build a high-performing marketing funnel.
- Partner with the sales team to ensure alignment on pipeline goals and support revenue attainment.
- Lead the go-to-market (GTM) strategy for product launches, ensuring effective positioning, messaging, and cross-functional alignment.
- Define key themes and direction for the development of a comprehensive content calendar to position Hyperproof as a thought leader in the industry across blogs, webinars, videos, social, and more.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 15+ years of marketing experience with proven leadership in SaaS environments.
- Extensive experience leading brand, demand generation, and product marketing functions.
- Track record of success in scaling marketing organizations at Series B or growth-stage companies.
- Mastery of marketing tools and platforms such as HubSpot, Salesforce, and Google Analytics.
- Strong financial acumen for managing budgets and measuring ROI.
- Ability to inspire teams and build a collaborative culture.
Benefits:
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
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