Head of Marketing
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Job Description
Marketing Lead responsible for building and scaling marketing functions at Mercator.ai. Focused on demand generation and effective sales enablement strategies.
Responsibilities:
- Build and operate a full-funnel marketing engine aligned to revenue growth
- Own demand generation across inbound channels including SEO, paid media, email, and content
- Develop brand positioning and messaging tailored to general contractors
- Build a content ecosystem including case studies, thought leadership, and educational materials
- Own product marketing including messaging, positioning, and competitive insights
- Partner with sales and RevOps to ensure lead quality and feedback loops
- Identify and execute on events, partnerships, and industry channels
- Build reporting systems to track performance and optimize campaigns
- Implement tools, automations, and workflows to scale marketing output
Requirements:
- 5+ years of experience in B2B SaaS marketing
- Experience owning demand generation and pipeline growth
- Experience working in a high-growth startup environment
- Strong writing and content development capabilities
- Hands-on experience with marketing tools and automation platforms
- Experience working in or marketing to construction, trades, or similar industries preferred
- Ability to operate as an individual contributor while building systems
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