Director of Marketing
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Job Description
Director of Marketing at Zipliens, leading marketing efforts and client engagement strategies in a dynamic team. First dedicated marketing hire in a highly cross-functional role.
Responsibilities:
- Translate company priorities into clear marketing plans, campaigns, and initiatives
- Identify opportunities to improve client and prospect communications, and bring forward actionable recommendations
- Operate as a hands-on individual contributor, executing across multiple marketing channels
- Partner closely with Client Success to drive client engagement, adoption, and retention
- Support communications tied to product launches, portal updates, and service enhancements
- Partner with Business Development to support pipeline generation through content, campaigns, and sales enablement materials
- Own end-to-end marketing execution for industry conferences and field events
- Develop pre- and post-event campaigns to maximize engagement and ROI
- Manage logistics such as swag, materials, and vendor coordination
- Maintain consistent brand voice, messaging, and positioning across all client-facing and internal materials
- Translate complex product and service offerings into clear, compelling narratives for different audiences
- Support internal communications and company-wide messaging as needed
- Build and manage marketing workflows, calendars, and campaign tracking
- Own marketing tools, automation, and CRM integrations
- Leverage AI and systems to scale output and improve efficiency
Requirements:
- Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience)
- 8+ years of experience in B2B marketing, ideally in a SaaS or professional services environment
- Experience operating as a primary or sole marketing owner, or within a lean team in a scaling organization
- Demonstrated ability to independently identify priorities, build plans, and execute without heavy direction
- Experience partnering closely with cross-functional teams to drive growth outcomes
- Proven track record of executing campaigns and initiatives tied to client engagement, pipeline generation, or revenue impact
- Experience supporting conferences, events, or field marketing initiatives end-to-end
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
- Strong written communication skills, particularly in drafting client-facing or external messaging
- Ability to operate with autonomy and build structure in ambiguous environments
Benefits:
- Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA
- Company-Paid Life Insurance and Short-Term Disability
- 401(k) Plan with Company Match
- Paid Time Off (Vacation, Sick Leave, and Select Holidays)
- Parental Leave
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