Head of Marketing
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Job Description
Head of UK marketing strategy focusing on user acquisition and brand positioning. Build and lead a high-performing marketing team for BJAK in a fast-paced environment.
Responsibilities:
- Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
- Build, hire, and lead the UK marketing team from scratch
- Drive user acquisition, retention, and revenue growth across channels
- Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
- Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
- Establish and evolve BJAK’s brand positioning and voice in the UK
- Build and scale the content and creative engine (landing pages, campaigns, video, copy)
- Manage agencies, freelancers, and internal stakeholders to deliver high-quality output
- Partner with product, design, data, and commercial teams to align on business goals
- Own the marketing budget, forecasting, and ROI optimization
- Lead go-to-market (GTM) strategy for new products and features
- Continuously leverage data and insights to refine strategy and execution
Requirements:
- 7–12 years of experience in marketing, across strategy and execution
- Proven track record in scaling marketing and driving measurable growth
- Strong expertise in performance marketing and full-funnel strategy
- Experience building or leading teams, ideally in a startup or high-growth environment
- Deep understanding of paid media, SEO, content, CRM, and analytics
- Strong data literacy and decision-making capability
- Experience managing budgets, agencies, and stakeholders
- Excellent leadership and communication skills
Benefits:
- Competitive compensation with performance bonuses
- Full ownership of UK marketing strategy and execution
- Opportunity to build and lead a team from scratch
- A fast-growth environment where your work directly impacts business outcomes
- High autonomy with clear accountability
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