Director of Marketing
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Job Description
Director of Marketing leading marketing function at exciting remote-first software company CareerPlug. Responsibility includes driving adoption, brand, and demand generation while reporting to the CEO.
Responsibilities:
- Be a key contributor to an exciting remote-first software company!
- Own and lead our marketing function.
- Blend demand generation, product marketing, lifecycle marketing, and brand execution.
- Report directly to our CEO and work closely with them and the President to set direction.
- Produce work yourself and manage large-scale projects.
- Build trust and momentum across both franchisors and franchisees.
- Bring strategy to life consistently across every touchpoint.
- Implement our content and SEO strategy targeting franchise operators and HR leaders at franchise brands.
- Manage marketing analytics infrastructure and report on performance to leadership.
Requirements:
- 5+ years in B2B SaaS marketing, with at least 2 years in a leadership or senior individual contributor role
- Experience in environments where marketing plays a meaningful role in product adoption, customer activation, and lifecycle engagement
- A content-first orientation: you understand how organic content, SEO, and thought leadership drive pipeline, and you're skeptical of (or at least not dependent on) paid advertising and traditional gated lead gen
- Demonstrated ability to drive pipeline and revenue impact, not just top-of-funnel metrics
Benefits:
- Work from home (we're fully remote)
- Employer Paid Health Insurance
- Life Insurance
- Unlimited PTO (with minimums!)
- One-week paid PTO (pre-start date)
- Home Office Stipend
- 401(k) Company Match
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