Chief Marketing Officer – CMO
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Job Description
Chief Marketing Officer responsible for evolving CEO Life's brand and driving member acquisition. Leading innovative marketing strategies and building engagement within a community-focused environment.
Responsibilities:
- Define and evolve the CEO Life brand across all markets, channels, and audiences
- Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it
- Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level
- Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community
- Own the full-funnel marketing strategy driving new member growth across all membership tiers
- Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them
- Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection
- Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets
- Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal
- Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time
- Champion the member voice internally, ensuring our marketing reflects the experience members actually have—not an idealized version of it
- Drive retention through consistent, meaningful engagement that honors the rhythm and values of our community
- Lead internal marketing for CEO Life's full gathering calendar: monthly dinners, curated experiences, quarterly roundtables, chapter events, and our annual national gathering
- Develop virtual series that extends CEO Life's reach and relevance between in-person touchpoints
- Build an experiential marketing strategy that is both on-brand and growth-oriented—intimate and intentional by design, scalable by execution
- Create event marketing that attracts the right people, drives measurable attendance growth, and turns every gathering into a brand moment
- Collaborate with our Chapter Partnership expansion team to develop marketing assets, prospecting materials, and brand tools that accelerate territory growth
- Build the marketing infrastructure that makes every new chapter launch a high-impact market moment
- Develop co-marketing frameworks that empower chapter partners to grow aggressively in their local markets while reinforcing consistent national brand standards
- Forge strategic partnerships with aligned brands, thought leaders, media platforms, and organizations that share our values and extend our reach
- Build an influencer and creator ecosystem rooted in authentic executive relationships—not transactional sponsorships
- Position CEO Life as the authoritative voice in the executive leadership conversation through content, media, events, and community-driven storytelling
- Own the digital marketing ecosystem: website, SEO/SEM, paid advertising, social media, email, and CRM strategy
- Partner with our VP of Technology & Systems to ensure marketing automation, lead tracking, and member data are clean, integrated, and actionable
- Leverage data, analytics, and performance testing to continuously optimize and scale what works
- Build and lead a high-performing, multidisciplinary marketing team across brand, digital, content, and community functions
- Develop chapter-level marketing support systems that empower local leaders without sacrificing national brand consistency
- Foster a culture of creativity, accountability, speed, and disciplined experimentation.
Requirements:
- 10+ years of progressive marketing leadership, with at least 5 years in a senior or executive role
- Proven experience scaling brands in high-growth, community-driven, or membership-based environments—whether in executive communities, professional associations, luxury hospitality, wellness, media, or adjacent industries
- Deep fluency in experiential marketing and a track record of turning in-person experiences into lasting brand equity and measurable growth
- A builder's mentality—you have launched things from scratch, made decisions without complete information, and learned by doing
- Full command of the modern marketing stack: brand strategy, performance marketing, content, social, email, CRM, SEO, AI and analytics
- Strong executive presence and communication skills
- A genuine belief that relationships are the most durable competitive advantage—not just as a philosophy, but as a strategic growth lever.
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