User Acquisition Manager – Meta Ads
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Job Description
UA Manager for SmartyMe, a leading microlearning app. Overseeing Meta Ads campaigns, focusing on strategy and scaling performance.
Responsibilities:
- Own and scale Meta Ads campaigns end-to-end
- Manage and grow large monthly budgets with ROAS / LTV focus
- Launch, test, and scale campaign structures and strategies
- Work hands-on inside ad accounts
- Operate on top of — and help evolve — our UA automation algorithm
- Design and execute testing frameworks
- Drive creative and funnel experiments with product and creative teams
- Identify scalable growth levers
- Maintain campaign logic and process documentation
Requirements:
- 3+ years in User Acquisition / Performance Marketing
- Strong hands-on experience with Meta Ads
- Experience managing significant paid social budgets
- Experience with subscription or B2C digital products
- Strong analytical and experimentation mindset
- Funnel understanding (web2web, web2app, or app)
- Experience with automation / rules / scripts — a plus
- Strong Excel / Google Sheets skills
- English B1+
Benefits:
- Performance-based compensation model
- Opportunity for real results and impact
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