VSL Marketing Lead
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
VSL Marketing Lead owning Meta campaigns, direct-response copy, and funnel performance. Helping financial advisors generate qualified high-net-worth prospect appointments through performance marketing.
Responsibilities:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
- Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention
Requirements:
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
- Preferred: Financial services marketing
- Preferred: Lead-generation and appointment-setting campaigns
- Preferred: Video sales letter marketing
- Preferred: High-ticket or considered-purchase funnels
- Preferred: Performance marketing agency experience
- Preferred: Direct-response advertising
Benefits:
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Similar Jobs
Portfolio Marketing Manager
Portfolio Marketing Manager leading a four-person team at PerkinElmer, delivering analytical-instrument marketing content, campaigns, launches, and sales enablement. Maintaining brand standards and commercial impact.
High-Ticket Marketing Lead
Paid Media Lead owning Meta advertising, direct-response copy, and funnel performance for a financial-services marketing agency. Managing client strategy, testing, tracking, and appointment-generation results.
Acquisition Marketing Lead
Acquisition Marketing Lead owning Meta advertising, copy, creative testing, and funnel tracking. Driving qualified appointments and client retention for a performance marketing agency serving financial advisors.
Senior Acquisition Marketing Manager
Senior Acquisition Marketing Manager owning Meta advertising, copy, creative testing, and funnel performance. Driving qualified appointments for financial advisors through Clients Blackbox’s performance marketing agency.
Direct Response Marketing Lead
Direct Response Marketing Lead owning Meta advertising, copy, creative testing, and funnel performance. Helping a performance marketing agency generate qualified appointments for financial advisors.
Lead Media Buyer
Lead Media Buyer owning Meta campaigns, direct-response copy, and funnel tracking for financial advisors. Managing client performance and appointment generation at a performance marketing agency.
Senior Media Buyer
Senior Media Buyer owning Meta advertising, copy, creative testing, and funnel performance for Clients Blackbox. Driving qualified appointments for financial advisors and high-net-worth prospects.
Director of Consumer Marketing
Consumer Marketing Manager driving lifecycle engagement for Addition Wealth’s financial wellness platform. Leading multi-channel campaigns, product launches, and retention programs.
Lifecycle Program Marketing Manager
Lifecycle marketing manager leading email, push, and SMS CRM campaigns for Experian’s home and mortgage customers. Measuring performance and optimizing personalized engagement programs.
Senior Partner Marketing Manager, US East Coast
Senior Partner Marketing Manager accelerating partner-sourced demand, pipeline and revenue for Mitek’s digital identity and fraud prevention platform. Developing joint plans, enablement and campaigns across global partners.
Senior Principal, Talent Marketing
Senior Principal leading technical recruitment marketing campaigns for Moniepoint, Africa’s fast-growing fintech. Driving paid advertising, events, messaging, and engineering content to attract quality hires.
Marketing Manager
Marketing Manager driving social, content, and paid media for Sirona Medical’s AI-powered radiology software. Producing campaigns, video, webinars, and events to convert attention into pipeline.
Head of Paid Marketing
Head of Paid Marketing leading paid acquisition, funnel optimization, and creative strategy for an online men’s marriage-coaching company. Rebuilding ROAS, team processes, and scalable growth systems.
Media Buyer
Meta Media Buyer owning end-to-end campaigns for Jello, a paid social agency and Meta and Google Premier Partner. Optimising lead generation, conversions, testing, pacing, and ROAS.
Marketing Manager
Marketing Manager positioning CAI Software’s print and packaging workflow solutions. Developing sales enablement, demand generation, and channel marketing programs for manufacturers and print businesses.
Email & Lifecycle Marketing Specialist
Email lifecycle specialist optimizing CRM campaigns, customer journeys, and retention for furniture brands Rove Concepts and Rove Next. Remote role based in Portugal.
Email & Lifecycle Marketing Specialist
Email lifecycle specialist managing automated campaigns, segmentation, and testing for Rove Concepts and Rove Next. Driving e-commerce engagement, retention, and repeat purchases.
Email & Lifecycle Marketing Specialist
Email and lifecycle marketer managing personalized campaigns, automations, and segmentation for furniture brands Rove Concepts and Rove Next. Optimizing retention, engagement, and repeat purchases through data-driven testing.
Marketing and Communication Specialist
Marketing communications specialist shaping MoonTech’s AI-powered creator marketing narrative. Developing messaging, founder communications, content, brand consistency, and event strategies.
Marketing Coordinator
Marketing Coordinator organizing campaigns, social media, content, and events for CAMP Systems’ aircraft compliance technology business. Supporting marketing and sales teams across projects and customer interactions.