Head of Paid Marketing
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Job Description
Head of Paid Marketing leading paid acquisition, funnel optimization, and creative strategy for an online men’s marriage-coaching company. Rebuilding ROAS, team processes, and scalable growth systems.
Responsibilities:
- Take full ownership of paid client acquisition and run a marketing turnaround
- Direct paid media strategy, account structure, testing methodology, and external media-buying partner
- Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
- Own growth economics forecasts covering revenue, calls, cost per qualified call, spend, and creative volume
- Direct creative and messaging, including hooks, angles, ads, avatar architecture, VSL copy, creative volume, and final quality control
- Mine sales calls and best-customer language to develop and iterate ads based on closed calls
- Own compliance review, account safety, platform-policy monitoring, multi-account testing, and restriction playbooks
- Own conversion-event architecture, event routing, pixel conditioning, attribution, and a canonical weekly funnel scoreboard
- Lead funnel and CRO testing from ads and opt-in through VSL, application, booking, confirmation pages, and sale
- Own email performance, sequences, broadcasts, and the learning loop between email and paid marketing
- Lead the existing marketing team, raise standards, make hiring and firing decisions, recruit A-players, and manage processes and production throughput
- Analyze competitor ads and VSLs and identify how to compete more effectively
- Operate AI-first using Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks
- Report to the CEO, work closely with the founder, and assume end-to-end ownership within the first months
- Target restoring historical ROAS and revenue growth within six months, with a path to CMO and profit-share tied to business growth within 18 months
Requirements:
- Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable
- Deep high-ticket call-funnel experience – optimizing to booked call and sale, not to lead
- Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning
- Familiar with what experts like Jeremy Haynes teach, and able to teach it back to the team
- Proven creative and hook direction, with receipts (ads directed and numbers behind them)
- Managed a marketing team of 5+ including copywriters, editors, media buyers, and social media managers
- Built or rebuilt marketing processes and lifted creative-team output quality
- Compliance-sensitive vertical experience where an account can die overnight
- Strong working competence in Google Ads preferred
- Experience in a relationship, men's transformation, or adjacent emotional-transformation niche preferred
- Hyros, GoHighLevel, and ClickFunnels fluency preferred
- Split-testing tooling that tracks from opt-in to sale, such as Convert.com, preferred
- Entrepreneurial or intrapreneurial background preferred
- Hypothesis- and data-driven approach
- Ability to work without strict 9–5 hours and do whatever it takes to win
- Ability to work closely with the founder and keep people informed
- Deep understanding of the married man whose marriage is in crisis
- Must not keep other clients on the side
- Must be willing to address performance problems directly and rebuild teams and processes when needed
Benefits:
- Fully remote position
- Core hours in a European or Dubai time zone
- Annual bonus of up to 10% of your fee, tied to targets fully within your control
- Software and AI tools (Claude, ChatGPT, and similar) paid for by the company
- Ownership and impact through building systems and processes
- Significant performance compensation fully tied to performance
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