Senior Principal, Talent Marketing
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Job Description
Senior Principal leading technical recruitment marketing campaigns for Moniepoint, Africa’s fast-growing fintech. Driving paid advertising, events, messaging, and engineering content to attract quality hires.
Responsibilities:
- Translate the technical hiring plan into clear goals and measurable targets, building focused end-to-end campaigns for priority roles.
- Own audience targeting, channel mix, creative execution, budget management, and campaign launching.
- Continuously optimize campaigns or stop initiatives that are not delivering.
- Design and execute presence at meetups, tech conferences, developer communities, and university networks.
- Own the full candidate experience and end-to-end post-event follow-up strategy.
- Manage paid recruitment advertising budgets across social media, job boards, and developer platforms.
- Track metrics to identify channels producing quality hires.
- Partner with the creative team to equip recruiters with enablement assets.
- Produce cold outreach templates, follow-up sequences, team one-pagers, and technical messaging points.
- Own copywriting for priority engineering and technical job posts.
- Write candidate-facing copy communicating technical scope, culture, and expectations.
- Lead distribution strategy for the engineering blog and technical speaking engagements.
- Ensure technical content reaches target developer audiences and converts views into qualified applications.
Requirements:
- 4+ years of experience in recruitment marketing, talent acquisition campaigns, or demand generation.
- Proven track record in field marketing, including event execution and structured candidate follow-up.
- Direct experience as a hands-on media buyer managing paid budgets across social platforms and job boards with strong spend optimization discipline.
- Experience marketing technical or engineering roles are highly preferred.
- Background in fintech, payments, infrastructure, or driving brand awareness in new markets is a strong plus.
- Exceptional, thoughtful writer skilled in job post copywriting, candidate outreach, and campaign messaging.
- Ability to adapt B2B marketing and demand generation tactics specifically for talent acquisition.
- Data-driven marketer comfortable evaluating channel effectiveness based on quality hires rather than vanity metrics.
- Strong collaborator capable of working towards shared hiring targets alongside talent acquisition, employer brand, and engineering leads.
Benefits:
- Opportunity to lead recruitment marketing for one of Africa’s fastest-growing engineering organizations with dedicated budget backing.
- Collaborative and diverse work environment where strategic ideas are supported.
- Continuous learning opportunities and career development pathways.
- Competitive base salary, individual performance bonuses, and company-wide rewards.
- Comprehensive health insurance and pension plans.
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