Director of Consumer Marketing
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Job Description
Consumer Marketing Manager driving lifecycle engagement for Addition Wealth’s financial wellness platform. Leading multi-channel campaigns, product launches, and retention programs.
Responsibilities:
- Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
- Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
- Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
- Build and manage lifecycle/email marketing programs, including onboarding, activation, retention, and re-engagement flows
- Develop and test offline tactics as part of an integrated engagement strategy
- Segment and target end users based on behavior, product usage, and lifecycle stage
- Report regularly to the CMO on campaign performance, engagement metrics, and program impact
- Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
- Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements
- Report directly to the CMO and work closely with Product, Growth, and Client Success
Requirements:
- 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
- Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
- Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
- Expertise leveraging data to drive engagement and conversion
- Proven experience planning and running multi-channel campaigns
- Experience with direct mail or other offline/owned channels a strong plus
- Comfort working cross-functionally with Product, Growth, and Client Success teams
- Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
- Excellent written communication skills; able to write and edit consumer-facing copy
- Experience marketing to end users within a white-label or B2B2C model is a plus
- A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats
Benefits:
- Competitive salary
- 401(k) & Employer Match
- Work from anywhere
- Health insurance & wellness benefits
- Equity compensation
- Generous parental leave
- Unlimited vacation
- Company offsites
- Unlimited access to financial professionals
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