Portfolio Marketing Manager
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Job Description
Portfolio Marketing Manager leading a four-person team at PerkinElmer, delivering analytical-instrument marketing content, campaigns, launches, and sales enablement. Maintaining brand standards and commercial impact.
Responsibilities:
- Lead and manage a team of four Portfolio Marketing Managers
- Conduct regular 1:1s, set performance objectives, provide developmental feedback, and manage workload and priorities
- Review and approve significant team outputs for technical accuracy and commercial effectiveness
- Manage team capacity and escalate bandwidth constraints to the VP Marketing
- Identify skills gaps and build development plans
- Recruit and onboard Portfolio Marketing Managers as needed
- Maintain and enforce content and brand standards across the Analytical Instruments portfolio
- Establish content production processes, review workflows, approval chains, and version control practices
- Set standards for product brochures, application notes, email campaigns, social media, and event materials
- Manage external creative agencies, copywriters, and production vendors
- Set campaign operating models, planning templates, channel playbooks, and performance reporting formats
- Define commercial marketing deliverables and quality gates for product launches
- Establish enablement standards for Regional Commercial Marketing Managers and the sales organization
- Monitor campaign performance standards and feed effective practices into playbooks
- Coordinate content and campaign activity across four product lines
- Maintain the campaign and content calendar and provide visibility to senior marketing and product line stakeholders
- Serve as the escalation point for conflicting priorities and urgent requests
- Continue carrying a personal portfolio of content and campaign work
- Own high-complexity or high-visibility deliverables such as flagship launch campaigns, executive presentations, and cross-portfolio campaign frameworks
Requirements:
- 8+ years of experience in B2B marketing communications, product marketing, or content marketing
- Demonstrated first-line people management experience with a team of 3+ people
- Strong portfolio of B2B marketing communications work, including product launch campaigns, application content, demand generation, and digital marketing, with demonstrated commercial impact
- Excellent written communication skills in English, with the ability to write and edit across multiple content types and technical complexity levels
- Experience managing external creative agencies and production vendors
- Organised, process-oriented, and able to manage multiple concurrent projects
- Scientific background (BSc or higher in Chemistry, Biology, Physics, or a related discipline) preferred
- Experience in analytical instrumentation or life sciences marketing preferred
- Proficiency with marketing automation platforms such as HubSpot or Marketo and commercial content management systems preferred
- Track record of improving team output quality and throughput through process improvement preferred
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