Email & Lifecycle Marketing Specialist
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Job Description
Email lifecycle specialist managing automated campaigns, segmentation, and testing for Rove Concepts and Rove Next. Driving e-commerce engagement, retention, and repeat purchases.
Responsibilities:
- Execute email marketing campaigns across Rove Concepts and Rove Next
- Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
- Develop customer segmentation to deliver personalized marketing experiences
- Work closely with Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns
- Create, test, and optimize email content, subject lines, layouts, and calls-to-action
- Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance
- Monitor campaign performance and prepare regular reports with actionable insights
- Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule
- Stay up to date with email marketing, CRM, and lifecycle marketing best practices
Requirements:
- 2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business
- Experience using email marketing platforms such as Klaviyo or similar
- Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns
- Basic HTML knowledge for email editing is considered an asset
- Strong analytical and organizational skills
- Excellent communication and attention to detail
Benefits:
- Full-time basis
- Employment equity and diversity in the workplace
- Inclusive workplace welcoming qualified individuals, including members of visible minorities, persons of any gender identity or expression, sexual orientation, Indigenous peoples, and persons with disabilities
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