Advertising Specialist
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Job Description
Amazon Advertising Specialist executing PPC campaigns for Neato, a 2P eCommerce accelerator operating brand inventory across Amazon, TikTok Shop, DTC, and Walmart. Managing campaign builds, optimization, pacing, and reporting.
Responsibilities:
- Own the day-to-day execution of paid media for an assigned portfolio of brands
- Monitor account health, spending, conversions, campaign performance, and strategy execution
- Build, launch, and maintain Sponsored Products, Sponsored Brands, and Sponsored Display campaigns in Xnurta
- Perform bid dayparting, bid optimizations, budget dayparting, placement bid multipliers, and budget adjustments
- Maintain clean campaign architecture, accurate tracking, and change logs
- Coordinate on creative assets and review Amazon ad creative specifications
- Monitor daily spend pacing and project end-of-day and end-of-month spend trajectories
- Analyze search terms and harvest high-performing keywords into exact-match campaigns
- Execute keyword negation on established and newly launched campaigns
- Support keyword research in Data Dive and Radar Rank setup and monitoring
- Build full campaign structures and targeting types for approved product launches
- Post structured daily end-of-day updates for each brand every working day
- Flag anomalies immediately, including spend spikes, zero-impression campaigns, conversion drops, and buy-box loss
- Participate in weekly strategy reviews and turn feedback into execution
- Escalate account concerns with context and recommended paths forward
- Use AI tools for pattern finding, keyword research, reporting, analysis, and workflow acceleration while validating outputs
Requirements:
- Hands-on Xnurta experience, including bid dayparting, bid optimizations, and budget dayparting
- Demonstrated Amazon PPC experience managing Sponsored Products, Sponsored Brands, and Sponsored Display
- Familiarity with the Amazon Advertising Console
- Strong keyword fundamentals, including match types, negative keywords, and search term analysis
- Proven multi-account budget pacing
- Comfort with high-volume, detail-oriented work
- Experience in a strategy-led environment where direction is set by a senior team member and execution is owned by the role
- Strong written English for async collaboration with a US-based team
- Comfort using modern AI tools, including ChatGPT, Claude, and category-specific tools
- Reliable internet and equipment for sustained remote work
- Amazon Ads certification desired
- 2+ years of Amazon advertising execution, ideally agency-side with multiple accounts
- Amazon Marketing Cloud experience
- Walmart advertising experience
- Radar Rank or similar keyword rank tracking experience
- Amazon DSP exposure
- Amazon Attribution / Brand Referral Bonus experience
- Fluency in Amazon ad metrics, including ACOS, TACoS, ROAS, NTB, BSR, CTR, and CVR
- Creative production support experience
Benefits:
- Equal opportunity employer
- Remote work arrangement
- AI tools provided/used as part of daily workflow
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