Affiliate Manager
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Job Description
Affiliate Manager at Walker Advertising managing and optimizing affiliate partnerships for performance marketing. Collaborating across departments to enhance partner success and operational efficiency.
Responsibilities:
- Be primary partner-facing point of contact to manage and enhance relationships with assigned affiliate partners (new and mature), fostering a transparent and trust-based environment
- Adjust partner strategy based on department and company objectives
- Identify potential new affiliate opportunities
- Oversee campaign performance (profitability, quality, volume, media tactics)
- Analyze data to identify trends and provide strategic recommendations to improve results
- Optimize traffic sources, creative, targeting, and routing
- Become an expert in technical and analytical systems to understand contributors to campaign performance
- Ensure partners follow TCPA, advertising, and brand quality guidelines
- Monitor traffic quality using internal and 3rd party tools and address issues quickly
- Collaborate within and across departments to support partner success and troubleshoot issues (including finance, call center, IT, analytics, strategy, marketing)
- Refine communication and reporting strategies for existing affiliates
- Create reports and dashboards
- Help develop processes to improve department’s operational efficiency and enhance effectiveness of working with partners
Requirements:
- 4-7 years of experience in managing partner/affiliate accounts or performance marketing
- Experience with pay-per-call, pay-per-lead, or lead generation required
- Proficiency in evaluating affiliate traffic across various marketing channels (Paid Search, Social, TV/Radio, Display, Etc.)
- Knowledge of lead gen regulations (TCPA, advertising guidelines, Etc.)
- Exceptional listening, negotiation, presentation, verbal, and communication skills
- Ability to prioritize, multitask, and thrive under pressure in a fast-changing environment
- Detail oriented and also able to think strategically with strong organizational and goal-oriented mindset
- Independent self-starter who takes proactive approach to tasks
- Proficient in Excel (pivot tables, lookups, basic modeling)
- Bachelor’s degree in a relevant field
Benefits:
- 3 Weeks Paid Time Off
- 12 Weeks of Guaranteed Paid Parental Leave
- Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
- 401(k) Retirement Savings Plan
- Wellness Initiatives/Employee Assistance Program
- Rewards and Recognition Programs
- Career Development Opportunities
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