Assistant Director – Marketing Program Manager
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Job Description
Marketing Program Manager specializing in GTM storytelling for EY’s frontier tech capabilities. Collaborating with executives to craft compelling narratives and engage senior clients effectively.
Responsibilities:
- Partner closely with senior Next Frontier leaders and client facing executives to craft insight led narratives around Next Gen AI, Quantum, and Physical AI.
- Translate complex, fast evolving frontier technologies into clear, compelling business stories that resonate with senior client audiences.
- Develop and embed structured storytelling frameworks that clearly articulate the value, impact, and real world relevance of Next Frontier capabilities.
- Lead the creation of high impact, executive ready content, including client presentations, points of view, case stories, and GTM activation materials.
- Support pursuits and client conversations by equipping account teams and GCSPs with strong, market facing narratives and talking points.
- Ensure consistency and quality across Next Frontier content, strengthen credibility and reinforcing EY’s differentiation in emerging technologies.
- Drive content and narrative activation efforts that help move frontier ideas from insight to client engagement and opportunity creation.
- Continuously refine stories based on client feedback, market signals, and evolving frontier capabilities.
Requirements:
- 12–15 years of experience across marketing, GTM, brand, or market facing roles
- Proven experience in research, insight development, storytelling, and execution of strategic initiatives that support client engagement and commercialization.
- Strong understanding of go to market and sales enablement approaches, particularly in shaping narratives that support pursuits and opportunity creation.
- Excellent communication and collaboration skills, with a track record of working effectively across senior stakeholders and cross functional teams.
- Ability to manage multiple priorities in a fast paced environment, with a clear focus on delivering measurable outcomes.
- Hands on proficiency with tools and platforms used for content creation, presentations, basic analytics, and project coordination.
- Bachelor’s degree in business, Marketing, Technology, or a related field; advanced degree preferred.
- Strong working knowledge of MS Office (PowerPoint, Word, basic Excel) and digital tools required for effective content creation and dissemination.
Benefits:
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
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