CRM Program Director
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Job Description
CRM Program Director overseeing CRM transformation and partnering with functional leaders at S&S Activewear. Leading execution, optimization, and enhancing CRM capabilities.
Responsibilities:
- Understand how S&S operates across Sales, Service, Marketing, Pricing (RGM), Technology, and Analytics - with the credibility to influence senior leaders
- Connect decisions across workstreams (process, data, technology, change)
- Define and continuously reinforce the “North Star” for the CRM program (e.g., customer-centric growth, sales productivity)
- Develop and execute plans that support realization of business benefits, user adoption, and continued enhancement of CRM capabilities
- Serve as program lead for Steering Committee activities, preparing recommendations, status updates, business cases, and escalation materials for executive review
- Drive alignment, reinforce adoption expectations, remove resistance across the organization and work with external partners, Internal Communications, and Commercial L&D to deliver all CRM related communications, training, and other change management related activities
- Optimize decisioning for overall company value vs. functional optimization
Requirements:
- Bachelor’s degree in IT, Business, Analytics, or a related field; MBA or advanced degree preferred
- 7+ years of experience in sales, commercial strategy, sales operations or Project Management
- Strong understanding of sales processes, customer engagement, and commercial execution
- Strong experience with SalesForce CRM system across Sales, Marketing, Service and Data Clouds
- Experience implementing AI as part of a CRM system and commercial transformation
- Excellent communication, facilitation, and interpersonal skills
- Willingness to travel for field visits, training sessions, and industry events
- Must be able to read reports and use a computer.
Benefits:
- Vacation, Personal, and Sick time
- Medical, Dental, Vision, Life Insurance, and Disability coverage
- Flexible Spending Accounts
- 401(k) plan
- Discounts on brand‑name apparel
- Fun employee events
- Meaningful opportunities for growth and advancement
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