Associate Director, Direct-To-Consumer Innovation, Digital Health
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Job Description
Associate Director focusing on DTC Innovation & Digital Health for oncology. Leading strategic initiatives to enhance patient and caregiver experiences across digital platforms.
Responsibilities:
- Define and lead the strategy for BeOne’s customer experience technologies for individuals affected by CLL and other hematologic malignancies.
- Architect a seamless, compliant, and personalized customer experience for patients, caregivers, and HCPs.
- Partner with engineering, design, analytics, and marketing teams to deliver digital products.
- Build content & tools for patients, caregivers, and HCPs.
- Define a strategy that connects stakeholders to relevant clinical trial opportunities.
- Drive agile execution, sprint planning, and release management across teams.
- Champion a customer-first culture, balancing measurable impact with empathy.
Requirements:
- Bachelor’s degree in Business, Engineering, Computer Science, Design, or related field.
- 8+ years of product management experience, ideally in healthcare, biotech, or digital health.
- Proven ability to define strategy and deliver products that blend usability, scalability, and compliance.
- Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
- Demonstrated success using data and behavioral insights to drive product optimization.
- Excellent stakeholder management, cross-functional collaboration, and communication skills.
- Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.
Benefits:
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
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