Associate Director, Marketing Performance Analytics, Revenue Operations
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Job Description
Associate Director in Marketing Analytics and Revenue Operations at Kyndryl. Leading analytical initiatives to drive B2B marketing efficiency and ROI across various channels.
Responsibilities:
- driving insight generation across our B2B marketing organization
- analyze performance across email, events, paid media, digital programs, and other B2B marketing channels
- identify where the marketing organization should invest, optimize, or shift spend
- provide regular insights and recommendations to channel owners to improve efficiency and ROI
- lead a team of 1–2 managers and work directly with marketing teams
- deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making
- ensure data accuracy, consistency, and usability across CRM systems
- improve data flows, data models, and data quality
- lead analytics projects from start to finish
- develop attribution systems, building segmentation models, and evaluating performance across key marketing channels
- present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer
Requirements:
- Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
- 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
- 2+ experience in leading a program with a team and developing talent
- Proficiency in SQL and Power BI (required)
- Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
- Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
- Demonstrated ability to manage and mentor managers and analytical talent
- Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives.
Benefits:
- comprehensive benefits package which includes medical and dental coverage
- disability
- retirement benefits
- paid leave
- paid time off
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