Associate Director, Media
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Job Description
Associate Director Media managing U.S. commercial media strategy across various channels at Amgen. Overseeing planning, execution, and optimization with a focus on commercial outcomes.
Responsibilities:
- Support the execution of media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences, ensuring alignment to brand and enterprise objectives.
- Serve as a media subject‑matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and optimization across the customer journey.
- Manage day‑to‑day media activation and operations, including trafficking, tagging, tracking, and quality control, ensuring accurate and timely execution across all assigned campaigns.
- Apply and reinforce enterprise media platform and operational standards (e.g., DCM, Prisma, MediaTools, Guidelines), ensuring consistency, compliance, and data integrity in execution.
- Partner closely with Analytics and Technology teams to implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization.
- Manage brand‑level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting.
- Support coordination with media platform partners, staying informed on platform capabilities, policy updates, and compliance considerations relevant to pharmaceutical marketing.
- Enable effective cross‑functional collaboration with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure seamless, compliant execution.
- Identify and support test‑and‑learn initiatives, including piloting new channels, platforms, data solutions, or activation models.
- Evaluate pilot results and performance insights, providing recommendations to inform enterprise‑level scaling decisions.
- Drive continuous improvement by applying learnings from campaign performance, pilots, and evolving media best practices.
- Ensure all media activity is executed in compliance with regulatory, privacy, and security requirements, escalating risks or issues as appropriate.
- Travel: Up to 20% domestic travel annually to visit agency partners and Amgen headquarters (Thousand Oaks).
Requirements:
- Doctorate degree and 3 years of media and/or marketing experience OR Master’s degree and 5 years of media and/or marketing experience OR Bachelor’s degree and 7 years of media and/or marketing experience OR Associate’s degree and 12 years of media and/or marketing experience OR High school diploma / GED and 14 years of media and/or marketing experience
- 7+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurement
- expert in media targeting and segmentation (consumer and HCP)
- multi-channel media plan development
- omnichannel orchestration and journey planning and execution
- media measurement and optimization
- agency leadership
- Experienced leader of teams, both internal and external
- Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms
- Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
- Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
- Skilled communication effectiveness: the ability to effectively engage, connect, and influence senior leadership and marketing organizations
- Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans
- Desire and ability to find opportunities to work smarter and more efficiently, and implement with excellence
- Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills
- Comfortable with inspiring change and navigating internal and external impact accordingly.
- Preferred experience working within media agencies
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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