Director of Client Strategy – Video
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Job Description
Director of Client Strategy leading strategy for B2B video at Sweet Fish Media. Managing client relationships and ensuring measurable business outcomes through video initiatives.
Responsibilities:
- Own strategy, client health, and growth across ~15–20 B2B accounts
- Lead client calls, presentations, and quarterly business reviews (QBRs)
- Act as the strategic advisor to senior marketing stakeholders
- Audit clients’ full video and content ecosystem (site, ads, social, sales, events)
- Identify gaps, opportunities, and competitive advantages
- Build clear video strategies tied to funnel stages, campaigns, and business goals
- Translate strategy into creative direction the team can execute
- Own client retention, expansion, and Net Revenue Retention (NRR)
- Identify upsell opportunities and guide clients toward higher-impact initiatives
- Ensure video is effectively distributed, repurposed, and integrated into campaigns
- Continuously analyze performance and iterate strategy based on results
- Tie video efforts to pipeline, conversion, and revenue impact
Requirements:
- 5+ years in B2B marketing, content strategy, video strategy, or agency client services
- Proven ability to lead client relationships and drive business outcomes
- Strong presentation skills (comfortable leading executive-level conversations)
- Deep understanding of digital marketing, content strategy, and distribution
- Ability to connect creative decisions to performance and revenue
- Strong strategic thinking paired with executional awareness
- Experience influencing or guiding cross-functional teams
Benefits:
- Full-time Leadership team seat
- Monthly client calls + quarterly QBRs
- Occasional travel required
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