Associate Manager, Email Marketing and Automation
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Job Description
Associate Manager driving email marketing and automation strategies at Stryker. Engaging customers through global campaigns and optimizing email performance with Marketo.
Responsibilities:
- Develop global email marketing strategies and write compelling copy to onboard, engage, and retain prospective and existing customers.
- Partner cross-functionally to align email campaigns with customer lifecycle insights and overall brand strategy.
- Optimize email performance using global metrics and best practices to improve deliverability, open rates, click-through rates, conversions, and business outcomes.
- Manage marketing automation and campaign execution using Marketo, including distribution, workflows, and scalable best practices.
- Drive personalization strategies leveraging the enterprise marketing technology stack and customer data.
- Plan and execute A/B testing to improve productivity, conversion rates, ROI, and sales growth.
- Support marketing operations in Marketo and Salesforce, including lead lifecycle management, scoring, nurturing, segmentation, and data hygiene.
- Ensure emails are visually engaging, mobile-optimized, compliant, and continuously improved through collaboration with designers and external partners.
Requirements:
- Bachelor’s degree
- Minimum 6 years work experience in Information Technology, Digital Marketing or other related area
- Minimum 4 years experience with email marketing, lead nurturing, marketing automation
- Minimum 3 years experience in Marketo
- Hands on experience with HTML, Marketo, and Salesforce CRM
- Adobe Marketo Engage Certified Practitioner Professional Certification
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
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