Senior Email Marketing Specialist
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Job Description
Senior Email Marketing Specialist managing B2B email and lifecycle marketing strategies for global iGaming market. Collaborating with Marketing, Business Development, and Performance teams to improve lead quality and conversion.
Responsibilities:
- Design and optimise lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns.
- Build segmentation models and lead scoring to improve personalisation and sales handoff.
- Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events.
- Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
- Own email deliverability, domain reputation, authentication, and list hygiene.
- Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.
Requirements:
- Russian language skills at B2 level or higher
- English proficiency at B2 level or higher
- 5+ years of experience in email or lifecycle marketing, including B2B environments with long sales cycles.
- Hands-on expertise with HubSpot Enterprise and/or Customer io
- Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes.
- Experience with email deliverability, HTML/CSS email editing, and campaign analytics.
Benefits:
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
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