Email Marketing Strategist
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Job Description
Email Marketing Strategist at Go Fish Digital developing email marketing strategies to drive client engagement. Designing campaigns, monitoring performance, and collaborating with internal teams.
Responsibilities:
- Support the development and execution of email marketing strategies that drive engagement, sales, and retention for clients.
- Design and build visually compelling emails that are optimized for both mobile and desktop.
- Write clear, engaging email copy that aligns with each client’s brand voice and campaign goals.
- Assist with audience segmentation, automation workflows, personalization, and A/B testing.
- Monitor email performance metrics, including open rates, click-through rates, conversions, and revenue impact.
- Help prepare performance reports and identify opportunities for improvement.
- Communicate campaign strategy, creative direction, and performance insights to internal teams and clients.
- Stay up to date with email marketing trends, platform updates, design best practices, and emerging strategies.
Requirements:
- 0–2 years of experience in email marketing, digital marketing, lifecycle marketing, or a related field
- Strong interest in email strategy, customer journeys, and performance-driven marketing
- Strong design instincts and the ability to create polished, on-brand emails
- Experience with or interest in email marketing platforms such as Klaviyo or HubSpot
- Hands-on experience is a huge plus
- Ability to think strategically about how email can support broader business goals
- Strong writing skills, with the ability to create concise, compelling email content
- Familiarity with design tools such as Canva, Figma, Adobe Creative Suite, or similar platforms
- Comfort working with data and drawing insights from campaign performance
- Strong attention to detail, organization, and follow-through
- Excellent communication skills and a willingness to collaborate with both internal teams and clients.
Benefits:
- Professional development opportunities
- Flexible working hours
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