Email Marketing Specialist

Posted 15hrs ago

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Job Description

Email Marketing Specialist owning campaigns, automated flows, segmentation, and reporting for a UK business. Driving subscriber growth and revenue remotely from South Africa.

Responsibilities:

  • Plan and build campaign calendars aligned to commercial priorities
  • Write and edit email copy that gets opened, read and clicked
  • Build automated welcome, nurture, abandonment and re-engagement flows
  • Segment lists so every send reaches the right audience
  • Run A/B tests on subject lines, content and timing
  • Monitor deliverability, list hygiene and GDPR compliance
  • Report weekly on opens, clicks, conversions and revenue per send
  • Draft and build emails in the email platform
  • QA every link and render, and schedule sends for optimal performance
  • Tune automated flows, prune the list, and analyze results to determine future tests
  • Maintain dashboards showing channel growth

Requirements:

  • 2+ years' hands-on email marketing experience
  • Excellent written English with strong copy instincts
  • Stable fibre internet, backup power for load shedding, and a quiet home office
  • Skilled with Klaviyo, Mailchimp, HubSpot or similar
  • Proficiency with Google Workspace or Microsoft 365
  • Comfortable with segmentation, automation logic and A/B testing
  • Data-led and deadline-reliable with meticulous QA habits

Benefits:

  • Full-time remote position working for a UK-based employer
  • Competitive salary paid in ZAR
  • Long-term stable role
  • Supportive team environment
  • Direct access to founder-led business