Marketing Automation, Email Marketing Expert
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Job Description
Freelance Expert for E-Mail Marketing and Marketing Automation role, focused on improving lead conversion for international programs. Requires expertise in marketing tools and strategies.
Responsibilities:
- Conduct a status-quo analysis of the existing email marketing and funnel flow
- Optimize lead capture (web forms, GDPR-compliant data collection, clean data forwarding)
- Build email journeys & automations: Lead → info call → next step, including keep-warm (stay-engaged) sequences for contacts with a later start date
- Reactivate existing database & ensure deliverability (warm up approx. 5,000 existing contacts, maintain inbox placement)
- Develop and refine lead magnets
Requirements:
- Proven expertise in email marketing and marketing automation (not a generalist—genuine specialization)
- Proficient with marketing automation tools (Keap, ActiveCampaign, Brevo, Klaviyo, etc. — specific tool is secondary; core craft matters)
- Experience with funnel building, segmentation, journey design, and lead nurturing
- Understanding of deliverability and reactivation of 'cold' lists
- GDPR knowledge for lead capture in a European context
- German-speaking; independent, reliable long-term working style in a remote setup
Benefits:
- Flexible — Project start as an analysis phase (approx. 3–7 days), implementation of initiatives (tbd) followed by ongoing support (approx. 2–3 days/month); long-term collaboration desired
- 100% remote
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