Email Marketing Manager
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Job Description
Email Marketing Manager at CrucialPoint, a full-service retention marketing agency for ecommerce brands. Optimizing Klaviyo campaigns, flows, analytics, and revenue growth for B2C clients.
Responsibilities:
- Develop and implement comprehensive email marketing strategies using Klaviyo
- Optimize automated email flows and signup forms for acquisition, engagement, retention, and revenue
- Develop content calendars aligned with client objectives
- Collaborate with clients and Client Success Managers to create effective Klaviyo campaigns
- Serve as the primary client contact and address questions and concerns
- Manage Klaviyo setups, integrations, segmentation, and account infrastructure
- Audit and resolve technical issues involving deliverability, responsive design, dynamic tagging, and personalization
- Monitor and analyze lifecycle and email marketing metrics using Klaviyo Analytics and Google Analytics
- Provide data-driven insights and recommendations to improve performance, revenue, and ROI
- Generate accurate and comprehensive reports
- Perform quality assurance checks on Klaviyo campaigns and flows
- Collaborate with account management, copywriting, design, and implementation teams
- Support and mentor team members when needed
- Stay current with Klaviyo updates, retention marketing trends, emerging technologies, and email regulations
Requirements:
- B2C experience, particularly with enterprise ecommerce businesses
- Minimum of three (3) years managing or heavily contributing to an Email Retention Marketing program for a B2C eCommerce brand
- Experience with Email, SMS, Push, and/or direct mail retention marketing
- Expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing
- Expert-level proficiency in Klaviyo
- Mastery of predictive analytics, custom flow logic, complex segmentation, and SMS integration in Klaviyo
- Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo
- Familiarity with CRM, CDPs, ecommerce platforms such as Shopify, and Google Analytics
- Strong analytical skills and ability to make data-driven recommendations
- Previous experience with larger brands as a retention marketing manager preferred
- Excellent written and verbal communication skills
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Self-motivated, proactive, and able to work independently
- Experience in remote work environments and self-motivation
Benefits:
- Room for growth
- Flexible scheduling
- Competitive salary / rate
- Collaborative and supportive work environment
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