Spécialiste CRM, Email Marketing
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Job Description
Freelance CRM & Email Marketing Specialist assisting the marketing team in managing and optimizing campaigns. Working remotely for an international wholesale clothing distributor based in Barcelona.
Responsibilities:
- Créer, mettre à jour et optimiser des campagnes email et des workflows automatisés dans Klaviyo
- Participer à la création des contenus emailing : mise en page, objets, preheaders, appels à l'action (CTA) et rédaction de contenus simples
- Contribuer au développement des parcours clients, notamment les scénarios de bienvenue, d'abandon de panier, d'abandon de navigation, de post-achat, de réactivation et de fidélisation
- Participer à la segmentation, au ciblage et à la personnalisation des campagnes
- Optimiser les performances CRM grâce aux tests A/B et à l'analyse des campagnes
- Collaborer avec les équipes Marketing, Design et Performance
- Utiliser des visuels créés avec Figma ou Canva lorsque nécessaire
- Participer à la mise en place de campagnes de notifications push
- Contribuer, à terme, aux campagnes SMS et WhatsApp
- Adapter les campagnes aux différentes marques, pays et segments de clientèle
Requirements:
- Expérience confirmée avec Klaviyo et le CRM / l'email marketing
- Bonne maîtrise des scénarios automatisés, de la segmentation et des parcours clients
- Connaissances de base en HTML/CSS pour la création d'emails
- Grande rigueur et excellent sens de l'organisation
- Capacité à travailler de manière autonome en tant que freelance
- Excellente capacité d'exécution et aptitude à gérer plusieurs priorités simultanément
- Bonnes compétences en communication et goût du travail en équipe, notamment avec les équipes Marketing et Design
- Une expérience avec Figma , Canva ou des outils d'intelligence artificielle est un atout
- Une expérience des campagnes SMS , WhatsApp et notifications push est fortement appréciée
- Une expérience dans le e-commerce , le B2B ou un environnement international/multi-marchés constitue un réel avantage
Benefits:
- Télétravail ou mode hybride selon votre localisation
- Collaboration avec une équipe Marketing internationale
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