Email Marketer – Retention & Lifecycle
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Job Description
Email Marketer managing end-to-end Klaviyo program for Americanflat's home décor brand. Designing email flows and campaign calendars to drive direct revenue growth.
Responsibilities:
- Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows
- Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions
- Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value
- Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection)
- Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify
- Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML)
- Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts
- Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish
- Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline)
- Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh)
- Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy
- Run a continuous A/B testing program: subject lines, send times, content layout, offer framing
- Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan
Requirements:
- 2–4+ years running email marketing for an e-commerce / DTC brand
- Deep hands-on Klaviyo experience: flows, segments, campaigns, and reporting (not just sending from templates someone else built)
- Demonstrated email design skill — a portfolio of emails you designed and shipped (Figma/Canva + Klaviyo editor; HTML/CSS a plus)
- Strong copy instincts: you can write a subject line and body copy that converts without sounding like spam
- Data fluency: you make decisions from revenue per recipient and conversion rates, not opens alone, and you understand deliverability mechanics (sender reputation, engagement-based sending, list hygiene)
- Self-directed: you can take "we need a win-back flow" and come back with the strategy, the designs, the build, and the results
- Experience with Shopify and its Klaviyo integration (events, catalog feeds, coupon codes)
- Direct Mail Knowledge (PostPilot)
- Home goods, furniture, or décor category experience
- Basic HTML/CSS for custom email templates
Benefits:
- Health insurance
- Flexible working hours
- Professional development opportunities
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