Email Marketing Manager
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Job Description
Lifecycle Marketing Manager at Primal Queen focused on deepening customer relationships through email and SMS marketing. Driving retention and crafting customer experiences in women's wellness sector.
Responsibilities:
- Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
- Build best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value.
- Work closely with Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand.
- Own the Email & SMS marketing calendar across campaigns and automated flows.
- Build, optimize, and maintain lifecycle automations in Klaviyo.
- Execute SMS campaigns and automations (Postscript experience preferred).
- Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.
- Own a structured experimentation roadmap across subject lines, messaging, offers, send times, segmentation, personalization, and creative.
Requirements:
- 3+ years of hands-on Lifecycle Marketing or Email Marketing experience.
- Advanced experience with Klaviyo.
- Experience managing SMS marketing (Postscript preferred).
- Deep understanding of customer segmentation and lifecycle marketing.
- Experience building and optimizing automated customer journeys.
- Strong analytical mindset with experience interpreting retention metrics.
- Comfortable balancing strategy with hands-on execution.
- Experience designing and analyzing A/B tests.
- Strong copy instincts and understanding of consumer psychology.
- Preferred Experience in DTC eCommerce.
- Experience in health, wellness, supplements, beauty, or consumer products.
- Experience working with subscription businesses.
- Familiarity with cohort analysis, attribution, and retention reporting.
- Comfortable using AI tools to improve efficiency and creative workflows.
Benefits:
- Remote work options
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