Associate Manager, Paid Social Performance Marketing
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Job Description
Associate Manager leading Paid Social Performance Marketing for eCommerce brands at The Digital Stronghold. Focusing on optimization of Meta and TikTok campaigns to enhance customer acquisition.
Responsibilities:
- Own the setup, execution, and optimization of paid social campaigns across Meta (Facebook & Instagram) and TikTok Ads platforms
- Manage campaign types including ASC, Traffic, and DPA campaigns
- Monitor and optimize bids, budgets, targeting, placements, and creative performance to improve KPIs such as CTR, CVR, CPA, and ROAS
- Analyze campaign performance, audience insights, and performance trends to identify optimization opportunities
- Contribute to incrementality testing and performance measurement efforts
- Prepare regular campaign performance reports with actionable insights and recommendations
- Partner closely with Marketing, eCommerce, Creative, UX, and Analytics teams to align campaigns with promotional calendars and business priorities
Requirements:
- 3–5 years of hands-on experience managing paid social campaigns, particularly across Meta and TikTok Ads
- Experience with ecommerce performance marketing and customer acquisition strategies
- Familiarity with ASC, Traffic, and DPA campaign structures
- Experience with Google Ads and/or Microsoft Ads is a plus
- Strong analytical skills with experience using GA4, Adobe Analytics, or similar reporting tools
- High attention to detail across campaign setup, tracking, reporting, and optimization
- Understanding of A/B testing and conversion rate optimization principles
- Strong communication and collaboration skills
- Experience working within Shopify-based eCommerce environments preferred
- Bachelor’s degree or equivalent experience in Marketing, Business, Analytics, or a related field.
Benefits:
- Professional development opportunities
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