Bilingual Digital Marketing Manager – Digital Growth, Delivery, & Loyalty
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Job Description
Digital Marketing Manager responsible for digital growth at Dairy Queen Mexico. Leading strategy execution across online ordering, third-party delivery, and loyalty platforms.
Responsibilities:
- Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
- Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
- Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
- Lead ongoing management and optimization of third‑party delivery platforms.
- Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
- Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
- Serve as a trusted digital partner to franchisees across all digital initiatives.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field or equivalent experience in lieu of a degree; MBA a plus.
- 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
- Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty).
- Strong understanding of digital performance levers, delivery ecosystems, and e‑commerce optimization.
- Proven ability to influence cross‑functional partners without direct authority.
- Verbal and written fluency in both English and Spanish required.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Ability to travel locally and internationally up to 10%.
Benefits:
- Employees can work remotely
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