Brand Director
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Job Description
Brand Director for Defend, responsible for brand strategy and market positioning at Tactacam. Leading marketing initiatives and collaborating with cross-functional teams for brand growth.
Responsibilities:
- Own Defend’s brand strategy, positioning, and long-term narrative
- Clearly articulate who Defend is for, what problem we solve, and why we win
- Define Defend’s role in the cellular security category—and push the market to see it differently
- Establish and evolve Defend’s messaging hierarchy and tone of voice
- Lead Defend’s annual and quarterly brand planning
- Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
- Own GTM strategy for new product and feature launches
- Partner with Performance Marketing to ensure brand and demand work together as one growth engine
- Partner closely with the Creative Director to shape creative direction and storytelling
- Provide clear, inspiring briefs that translate strategy into world-class creative
- Help evolve Jack the Donkey’s role in the brand—when he shows up, what he represents, and why he builds trust
- Ensure creative work ladders back to brand strategy and customer truth
- Act as the internal voice of the customer across Product, CX, Sales, and Leadership
- Ensure brand promises align with real customer experiences
- Support retail, B2B, and partnership storytelling with clear positioning and messaging
- Partner with leadership to align the organization around a bold, focused brand vision
- Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
- Use customer insight, market research, and competitive analysis to evolve strategy
- Help mentor and develop future brand team members as the organization grows.
Requirements:
- 7+ years of experience in brand management, marketing strategy, or product marketing
- Proven track record owning and growing a brand—not just supporting one
- Deep understanding of brand positioning, customer insight, and messaging frameworks
- Experience partnering with creative teams to bring strategy to life
- Strong cross-functional leadership skills, with the ability to influence without direct authority
- Comfort presenting to executive leadership and defending strategic decisions
- Experience working in fast-paced, entrepreneurial, or challenger brand environments
- Experience in security, construction, ag, outdoor, or B2B-adjacent categories
- Background in DTC + retail brands
- Experience with subscription or hardware-enabled products
- Experience launching new products or defining new categories
- What sets you apart:
- You believe brand is a growth lever, not a “nice to have”
- You obsess over clarity—who this is for, why it matters, and why it wins
- You balance long-term brand building with short-term business impact
- You think in narratives, not just taglines.
Benefits:
- Medical, Dental, and Vision coverage to ensure your well-being.
- 401k plan.
- PTO.
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