Senior Brand Media Manager
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Job Description
Senior Manager, Brand Media at CrowdStrike responsible for global brand media strategy and execution. Driving brand awareness and market impact through innovative media partnerships and campaigns.
Responsibilities:
- Own Brand Media End-To-End: Lead the overarching strategy, planning, execution, and measurement of CrowdStrike’s global brand media efforts, ensuring all campaigns ladder back to expanding brand awareness, relevance, and long-term market impact.
- Lead Through Strategic Agency Partnership: Set clear direction and build excellence with our external media agency of record, pushing for creative innovation and ensuring flawless operational execution as a true extension of the internal team.
- Bridge Strategy and Creative Execution: Once media plans are finalized, partner directly with the Creative team to brief in, guide, and oversee the end-to-end development of all required creative assets, ensuring every piece of content perfectly slots into the campaign architecture and aligns with channel specifications.
- Drive Innovation and Experimentation: Continuously introduce and pilot new and emerging media channels, formats, and placements—testing, learning, and rapidly scaling what works to keep CrowdStrike top of mind and ahead of the curve.
- Turn Insight Into Action: Define success metrics, analyze campaign performance, and connect insights across media, creative, and brand. Orchestrate our biannual brand health study, partnering with research vendors to evaluate brand performance, identify opportunities, and apply those learnings to continuously improve media strategy and effectiveness.
- Collaborate Across the Brand Ecosystem: Partner with Creative, Brand Strategy, Product Marketing, Digital Experience, PR, Events, and Analytics to ensure all media efforts are deeply integrated, cohesive, and amplify the full CrowdStrike story.
- Own the Media Budget: Be the go-to owner for the brand media budget, partnering with procurement and finance on forecasting, purchase orders, and spend tracking across campaigns.
Requirements:
- 12+ years of experience leading comprehensive brand media strategy, ideally within a high-growth, fast-paced environment.
- Strong analytical background with a proven ability to establish performance benchmarks, track attribution, and deliver actionable recommendations based on quantitative insight rather than just instinct.
- Extensive experience directing and managing top-tier media and creative agencies, driving accountability, setting key performance indicators (KPIs), and inspiring innovative execution.
- Exceptional stakeholder management skills with a history of successfully collaborating across matrixed organizations, including product marketing, public relations, event management, and internal creative services.
- Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.
Benefits:
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
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