Senior Brand Strategist
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Job Description
Senior Brand Strategist supporting the overall Medavie brand and its divisions. Collaborate on strategies to enhance brand reputation and performance within a national health solutions organization.
Responsibilities:
- Co-lead digital and traditional campaigns with external agencies, partners, and cross-functional groups.
- Co-lead market analyses and monitor competitive activity to facilitate prioritization of new opportunities and development of campaign strategies and brand marketing programs.
- Provide strategic direction for Medavie's online assets (social, websites and third-party platforms).
- Co-lead content strategy for the Medavie house of brands including editing, optimization, and measurement.
- Support digital and social media strategies with their lead representatives from the Brand team.
- Support Medavie sponsorship strategy and online/offline activations.
- Collaborate in creating and supporting strategic approaches for branding programs aligned to key brand growth areas.
- Support research and analytics to identify brand strengths and weaknesses.
- Review and analyze new or revised brand design, wording, or architecture against current market trends.
- Collaborate with the business's web and social media representatives to enhance client experience and brand image communication approaches.
Requirements:
- Post-secondary education in Communications, Marketing, or related field.
- Bachelor’s degree in communications, marketing, business, or related discipline is an asset.
- Minimum 6 years of marketing, communications, or branding experience.
- Relevant experience in a corporate or agency environment.
- Experience in brand strategy and brand architecture work.
- Exceptional research and analysis skills; ability to translate data and insights into strong strategies.
- Experience working with cross-functional teams to develop integrated marketing and communications strategies.
- Excellent organization and project management skills with the ability to manage multiple and changing priorities.
- Strong attention to detail and brand-publisher mindset.
- Ability to discern key fundamentals from complex information and develop engaging content.
- Excellent verbal and written communication skills.
- Bilingualism (English and French) is a strong asset.
Benefits:
- Comprehensive health, vision and dental plan that is 100% employer paid effective on your first day.
- 100% employer-matched Defined Contribution Pension Plan
- Annual Incentive Bonus which recognizes your contribution to our success.
- In addition to paid vacation, we offer a gifted week of vacation in your first year and an optional Vacation Purchase Program.
- Flexible work arrangements and emphasis on work-life balance.
- Opportunities for personal and professional growth, meaningful experiences, and supportive leadership.
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