Brand Manager – Integrated Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Brand Manager for OLIPOP, leading integrated marketing campaigns and ensuring brand cohesion. Collaborating with various teams to drive consumer communications and business objectives.
Responsibilities:
- Lead the development and orchestration of integrated brand campaigns and tentpole moments, ensuring each activation is grounded in clear objectives, consumer insights, cultural relevance, and measurable KPIs.
- Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
- Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure campaign ideas, messaging, timing, and execution are connected and mutually reinforcing.
- Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring OLIPOP’s brand voice and consumer proposition to life.
- Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations.
- Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns, ensuring work is delivered with quality, cohesion, and accountability.
- Analyze campaign performance and partner with channel owners to synthesize learnings, optimize future plans, and connect results back to brand and business objectives.
- Manage project budgets within scope and recommend how to best allocate spend to maximize brand impact, campaign effectiveness, and business outcomes.
- Help strengthen integrated campaign planning practices by identifying process gaps, improving ways of working, and sharing best practices across the marketing function.
Requirements:
- 8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles
- Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
- Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
- Proven ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
- Integrated campaign thinker who can see how the full 360 plan comes together across channels, partners, and consumer touchpoints.
- Strong brand management fundamentals with a communications-first lens — able to balance business objectives, consumer insight, cultural relevance, and creative quality.
- Clear, structured communicator who can align stakeholders, clarify next steps, and keep complex work moving without losing the bigger brand story.
- High-trust cross-functional partner who builds credibility through follow-through, sound judgment, and thoughtful influence.
- Comfortable operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented.
- Pragmatic, resilient, and optimistic operator who can maintain momentum across multiple workstreams in a fast-moving environment.
- Experience partnering with creative, agency, and channel teams to shape briefs, campaign narratives, activation plans, and post-campaign learnings.
- Proficiency with relevant marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus.
Benefits:
- Remote work options
- Health insurance
- Bonuses
- Flexible working hours
Similar Jobs
Senior Brand Media Manager
Senior Manager, Brand Media at CrowdStrike responsible for global brand media strategy and execution. Driving brand awareness and market impact through innovative media partnerships and campaigns.
Senior Brand Strategy Lead, APAC
Senior Brand Strategy Lead for APAC at Airbnb managing brand narratives across multiple culturally diverse markets. Collaborating with marketing leads to ensure local relevance in branding initiatives.
Senior Brand Manager – Canada
Senior Brand Manager translating global brand strategies into local execution for Moose Toys in Canada. Driving brand performance and managing marketing campaigns in the Canadian consumer market.
Brand Manager – Canada
Brand Manager for Moose Toys managing strategy and marketing campaigns in the Canadian market. Responsible for brand performance, growth, and cross-functional collaboration.
Brand Launch & Marketing Assistant
Brand Launch & Marketing Assistant supporting The Cultivated Life in managing brand launch across various marketing channels and events.
Director, Brand and Content Strategy
Director of Brand and Content Strategy at Precision Medicine Group. Developing and executing integrated content strategies to strengthen market position and drive engagement.
Brand Manager
Brand Manager overseeing marketing strategies for team.blue in Greece. Driving brand performance and managing marketing campaigns within a fully remote setting.
Director, Brand & Agency Sales
Director, Brand & Agency Sales at CivicScience leveraging advertising and data solutions to drive revenue. Spearheading revenue growth initiatives across Display, OLV, CTV, and Native channels.
Director of Brand, Media
Director of Brand + Media leading brand strategy and media outreach for WarriorBabe's women-centric fitness movement. Focus on community engagement and affiliate marketing for growth.
Senior Brand Strategist
Senior Brand Strategist supporting the overall Medavie brand and its divisions. Collaborate on strategies to enhance brand reputation and performance within a national health solutions organization.
Director, Brand Experience
Director of Brand Experience at Connexus Credit Union shaping marketing strategies for member growth. Leading creative teams and driving marketing excellence across all channels.
Senior Manager, Brand Strategy – Engagement
Senior Manager of Brand Strategy at Fuze Health enhancing healthcare marketing initiatives across multiple channels. Collaborating on brand messaging and integrated marketing campaign development.
Brand Communication Manager
Brand Communication Manager executing content strategies to elevate founders' presence in digital marketing. Collaborating with teams to develop insightful, high-quality content for industry recognition.
Brand Messaging Strategist
Brand Messaging Strategist at BRIGHTSCOUT shaping brand communication for tech businesses through storytelling and messaging systems. Collaborating across teams to ensure alignment of verbal and visual brand identities.
Brand Marketing
Brand Marketer driving high-impact partnerships and campaigns to amplify ElevenLabs' AI presence across various audiences. Collaborating across teams for impactful activations with a focus on brand consistency.
Senior Brand Marketing Manager
Senior Brand Marketing Manager leading creative, community-focused campaigns for thatgamecompany in North America. Responsible for brand planning, project management, and community advocacy.
Senior Copywriter – Brand Marketing
Senior Copywriter focused on brand marketing and strategic content creation for a global agency. Collaborating with diverse teams to ensure brand communication consistency.
Senior Manager – Brand Strategy, Operations
Senior Manager leading brand strategy and operations at Amgen. Collaborating with cross-functional teams to drive brand goals and operational execution.
Partnership & Brand Marketing Specialist
Marketing Specialist at Aviron managing influencer and affiliate partnerships, executing campaigns across multiple marketing channels for innovative fitness tech company.
Head of Brand Marketing – Strategy
Head of Brand Marketing & Strategy shaping emotional connections with OnePay's brand. Leading brand strategy and integrated campaigns for a consumer fintech trusted by millions.