Senior Manager, Brand Strategy – Engagement
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Job Description
Senior Manager of Brand Strategy at Fuze Health enhancing healthcare marketing initiatives across multiple channels. Collaborating on brand messaging and integrated marketing campaign development.
Responsibilities:
- Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
- Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
- Ensure consistency and alignment across brand messaging and customer-facing communications
- Translate complex business concepts into clear, compelling, audience-centered messaging
- Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
- Translate customer, market, and sales insights into implications for messaging and marketing narratives
- Build persona frameworks to support marketing strategy, messaging, and integrated activation
- Collaborate with external agencies and partners as needed
- Support development of scalable messaging frameworks, campaign processes, and brand standards
Requirements:
- 5+ years of experience in brand strategy or marketing
- Strong analytical and strategic thinking skills
- Proven ability to develop and execute integrated marketing campaigns
- Experience in healthcare or technology sectors is a plus
- Ability to work collaboratively in a fast-paced environment
- Excellent written and verbal communication skills
- Proficient in project management and marketing tools
Benefits:
- dental, vision, and multiple group medical plans to choose from
- a 401(k) retirement savings plan
- group life insurance
- accidental death and dismemberment (AD&D) insurance
- flexible spending account (FSA) and health savings account (HSA)
- commuter benefits
- employer-paid short-term (STD) and long-term disability (LTD) insurance
- additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program)
- flexible vacation time
- accrued paid sick time
- 10 paid holidays
- (2 floating holidays for full time non-exempt employees)
- eight weeks of paid parental leave for eligible employees
- additional paid weeks for the birthing parent
- 4 weeks paid caregiver leave
- a Lifestyle Spending Account allowance each month
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